12 de janeiro de 2021

unique selling point examples

In fact, some of the best slogans of the past have used unique product qualities that no one would think were good selling points — until they worked! As a small business owner, I now focuses on selling for my own company, Tailored Content, a website content provider. Video Example. With that said, let's get to some examples, to get a better idea of how to (and how not to) do USPs. Here are some ideas of where you should infuse your USP into what you’re doing. When it absolutely, positively has to be there overnight. “The milk chocolate melts in your mouth, not in your hand.”. Who would think of making a selling point out of the fact that your product doesn’t melt when you hold it? Unique Advertising Proposition . Other things you will see mentioned with unique selling propositions are: product, price, placement and promotion. By ZoomInfo, September 24, 2019 | 7 minute read It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. Before we create your USP, take a look at these excellent examples. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. Many companies past and present use USPs as their slogans, so that they can put them in front of as many prospective customers as possible. However, their selling point is unique: free returns. Examples of unique selling propositions As with any marketing concept, it can be easy to get lost in the theory and process of it all. Ironically, diamonds aren't even all that rare. Sadly, FedEx has since replaced it with the slogan, “The World on Time,” which is far less powerful because it doesn’t contain a USP. Learn the styles and take your free assessment, See a summary of all our programs and certifications, Certified Professional Sales Person (CPSP®), Develop your potential as a certified sales professional, Certified Professional Sales Leader (CPSL®), Grow your impact as a certified sales leader, Certified Master Sales Professional (CMSP®), Join the elite group of sales professionals and leaders. “Unique Selling Proposition” (or point) is a marketing term, used to describe the feature that makes a product, service, business or person different. Clinically proven to reduce dandruff — so simple yet so powerful. With Carrot, let’s kind of bring it home to us. As part of a total image makeover, Avis hired the famous ad agency Doyle Dane Bernbach to come up with a new ad campaign. I continued through a variety of sales jobs ranging from retail sales for a storage company to selling bank products for a Fortune 500 financial institution. There is no penalty whatsoever to returning a pair of shoes you don’t want, a major convenience to customers and a strong unique selling proposition. There's a reason this slogan has been around since 1948 and is still in use today. “Unique Selling Proposition” (or point) is a marketing term, used to describe the feature that makes a product, service, business or person different. Explain how it’s special. The most important part is that it is very clear to your customer. Note: as a follow-up to this original post, you might also want to check out these 10 killer unique selling proposition examples … Finding a USP (unique selling proposition) for your small business is not always easy. In this case, the fact that the M&M candy shell keeps the chocolate inside from oozing out and dirtying your hands is a definite plus for customers. A great unique selling prop, sometimes known as a value proposition, should also emphasize what individual quality separates a business from its competition. The best USPs directly address a specific need experienced by a company’s ideal customer. Vasanti – inclusive beauty. What is commonly considered a slogan is enhanced with a differentiating benefit of the product or service. Another one, your unique selling proposition creates a massive advantage in the market. This is an example of how even a quirky USP can attract customer interest. Wendy Connick is a former expert for The Balance Careers. What makes this selling point most unique is that the company offers quality products that fulfill customers’ desires, helps to improve the quality of life for people in need, and includes the customer in this charitable transaction. For many years, Avis was in the unfortunate position of being the second-largest car rental company, while Hertz claimed the #1 spot. FedEx: When it absolutely, positively has to be there overnight. Written by Corbett Barr . Times, Sunday Times (2012) Cricket's unique selling point is the friction between the individual and the team. Why “Unique” doesn’t really matter There’s a reason that the famous DeBeers slogan has been in use since 1948 and is still used by the company to this day. What restaurant unique selling proposition can you utilise that will enable you to attract more customers to your business? Famous and Unique Selling Propositions – USP, Robert Alexander / Archive Photos / Getty Images, Antonio de Moraes Barros Filho / WireImage / Getty Images, Jared C. Tilton / Stringer / Getty Images, How to Identify Your Unique Selling Proposition – USP, How to Use and Write a Single-Minded Proposition, Use Side-by-Side Comparisons to Vault Your Brand Over Another. High-performing cosmetics aren’t unique, but Vasanti’s promise of inclusive beauty is. FedEx replaced it with the slogan “The World on Time,” which is vague and doesn't contain a USP. Die Unique Advertising Proposition (UAP) ist an die Unique Selling Proposition (USP) von oben angelehnt. A unique selling proposition (USP), or a unique selling position, is a statement that succinctly outlines how your business, product, or service is different from that of your competition. It’s all about showcasing exactly why someone should buy (or buy into) something, right now (perhaps it’s bigger or smaller, quicker or lasts longer). This USP does a remarkable job of turning what seems like a negative quality into a benefit. David doesn’t explicitly … Show your audience that your business can provide what they want, but in a new, … What Skills Do I Need to Succeed in Marketing. Your USP could be that you do more of something. Take your influence and leadership to the next level. The following are examples of the most famous unique selling propositions presented through what is generally viewed as a slogan that is intensified with a differentiating benefit of the product or service. Typically, you will have your USP sentence (or two) on your home page (above the fold). Craftsman Tools: If any Craftsman hand tool fails to … A selling proposition doesn’t have to be unique to attract more leads and close more deals, but you do need to have one. It identifies what makes your business the better choice, and why your target clients should choose you over the competition. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. Sadly, Domino’s no longer uses this slogan or offers this deal because it lead to a series of car accidents when delivery drivers started driving like maniacs so that they could beat the thirty-minute limit. My point is that the selling proposition you choose for your business doesn’t have to be unique. We were looking for somewhere to eat at Manly a while ago and there was a list of businesses put out by the council. While a bit long and wordy, this is an excellent USP because it's completely transparent and to the point. This catchy slogan lets customers know that they can save money on car insurance without having to spend a lot of time negotiating for a lower rate or shopping around for a better deal. No doubt, these unique aspects are part of the success of these companies. Examples of a Unique Selling Proposition. We don’t just put out websites or software, okay? It goes deeper than that. A unique feature of your product or service.David Michael Moore, an illustrator who is specializing in speakers and thought-leaders, offers "graphic facilitation. For example, you have done extensive design work for several, famous, prestigious brands. These examples have been automatically selected and may contain sensitive content. The people who are doing that are the ones winning the market. Your USP is not a list of what the book is about, its themes, or even its content. ... Their unique selling point is that all their chocolates and products are made by the Mast Brothers (founders & owners) themselves. A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. This is another way of looking at plot, as in the following examples. Use Your Unique Selling Proposition for Mortgage or Real Estate. … Place your company name at the top, with a nice photo of … Again, don’t get to sidetracked with every detail. The Balance Careers uses cookies to provide you with a great user experience. It just means once you have your USP, get it on your website and use it in advertising. This slogan is really too long to be catchy, but it’s still an excellent USP because it’s spells out a guarantee with perfect clarity. Read more… The unique selling point is the engineered design. In fact, it probably shouldn’t be. Home » 3 Examples of a Great Restaurant Unique Selling Proposition . A great way to understand what makes a great unique selling proposition and get you thinking about your own is to take a look at some real-life examples. Plus, the company has an appealing icon—a speedy gecko—which is easy to remember, as it sounds like Geico and represents fast service. Is Your Customer's Relationship with Change the Reason You're Missing Your Sales Goals? But what’s the point of having one if you don’t use it, right? A unique selling proposition is, quite literally, as unique as each business. Now let’s take a look across the rest of the dairy industry to more great unique selling point examples. You’ve heard about IQ, but what is your GQ? Der Unique Selling Point als Voraussetzung für den Markterfolg. The terms are so clear that the customer knows they can hold the company to its promise. I write on a wide range of topics but my primary focus is sales and how to sell effectively. Your USP (Unique Selling Point) is the one thing that is truly different about you. Born out of the frustrations of being unable to find a concealer for South Asian skin tones, Vasanti … Deshalb ist es im Marketing nötig, das Alleinstellungsmerkmal erfolgreich zu positionieren, um den Kunden anzusprechen und für sich zu … Here's a quick video with my thoughts on a pair of examples: I advocate creating and selling products in active, evergreen markets, so that you can build something once and sell it for many years to come. Is It a Good Strategy to Call out Your Competitors? Mars did, and it worked very well for them. It just means once you have your USP, get it on your website and use it in advertising. She worked in sales for more than 15 years and is an enrolled agent for tax preparation. Unique selling point/proposition examples. Examples: basically every business that claims to be ‘the last X … An impressive client list. Death Wish Coffee is an excellent example of developing a product based on a unique selling proposition that was largely left untouched in the crowded coffee market. However, the groups that control the majority of the world's diamond mines have been careful to only allow small batches of new stones to be mined, creating an artificial shortage. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. The USP here is that diamonds, being almost unbreakable, last forever and thus are the perfect symbol for eternal love. The slogan for M&M's is an example of how even a rather off-beat USP can be catchy and compelling. By now, you should have a much clearer idea of what your unique selling proposition for your mortgage or real estate business is. The campaign was so successful, Avis' market share went from 11% to 35% in just four years. FedEx no longer uses this slogan, but while it was in effect, it was a perfect example of a compelling slogan. Whoever heard of free-range cows? Join the top 1% of sales professionals in the world. 7 Proven Steps To Take When Building a Successful Sales Team, How to Structure Your Cold Calling Script. By Fred Langley. So what is your USP? 7 Examples of Effective B2B Unique Selling Propositions. David Scott Peters, Communication, Leadership, Marketing, Operations. The people who are not doing that are going to close some deals probably, just by the sheer mathematics of getting leads, but the ones who are actually coming with a unique selling proposition are going to be here through the market cycle. Here are a few particularly great examples of Unique Selling Propositions. Related Posts. Keep in mind you will have multiple unique selling points (USPs). We try harder.” In very few words, FedEx was able to convey the message that it guarantees that it will deliver your package on time. Bei der UAP handelt es sich in kurz und knapp um Alleinstellungsmerkmale innerhalb Ihrer Werbung. (Signifies speed) Woolworths: The Fresh Food People (Signifies quality and selection) Source: Woolworths. If we did that, we would be one of the many others who do that, but we have a unique selling proposition. Today let’s make this discussion a little more concrete. It is a short statement that succinctly conveys why your reader should purchase. Unique Selling Proposition Examples: What Makes a Strong USP? Who would think of making a selling point out of the fact that a product doesn't melt if you hold it? But the thing to remember is that your USP should separate your company from the others in a way that makes people say, "Hey, that's something I can get behind!" Es geht also erneut um die Frage, wie Sie sich - hier also im Rahmen der Werbung - vom Wettbewerb unterscheiden. Unique selling point/proposition examples. To give you an idea of what a restaurant unique selling proposition looks like, here are 3 great examples from current and past members: This restaurant is … Anchor Butter differentiated themselves by claiming free-range credentials. Typically, the uniqueness is delivered by a unique process, ingredient, or system that produces … These famous USPs have worked well to promote products and services successfully. factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition Having a unique selling point—even one that ostracizes some prospective customers—is a competitive advantage that allows you to avoid the trap of trying to please everyone. Our unique selling proposition is you get better results when you work with us. In 1. As a result, diamonds became by far the most popular choice for engagement rings. Prove it. By using The Balance Careers, you accept our. “Candy Covered Chocolate” This is the Unique Selling Proposition or Feature of the product and the Unique Value Proposition or benefit is: “The milk chocolate melts in your mouth, not in your hand.“ Domino’s Pizza (Service USP) This example combines the … 9 More Unique Selling Point Examples. Head & Shoulders has one of the most famous unique selling proposition examples of all time. Here's Why. (Signifies speed) Woolworths: The Fresh Food People (Signifies quality and selection) The terms of the deal are laid out so specifically that Dominoes customers know they can hold the company to it. Sadly, Domino's no longer offers this deal because it resulted in a number of car accidents caused by delivery drivers trying to beat their 30-minute limit. ... Tools: e.g. FedEx no longer uses this slogan, but while it lasted it was perhaps the perfect example of a great USP. A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. Video Example. Prove it. Join our ongoing dynamic virtual coaching community, Explore job postings from some of the best companies in the country looking for sales professionals, Enjoy our video series of influence tips and strategies, Dig into our podcast featuring industry leaders and experts, Learn from our high-level sales coaching video series, Women of Sales & Influence – Facebook Live Series, Be inspired by our Facebook Live series spotlighting top women influencers, Enjoy valuable, high-level sales strategies to empower your sales goals. In fact, some of the best slogans of the past have used unique product qualities that no one would think were good selling points — until they worked! Saddleback Leather . It could be that you offer something that’s not available anywhere else. Note: as a follow-up to this original post, you might also want to check out these 10 killer unique selling proposition examples from around the web. Examples of 'unique selling point' in a sentence unique selling point. This USP does a fantastic job of turning a drawback into a benefit. In fact, even the wrapping is designed by them. For a long time, Avis was the second-largest car rental company, after Hertz. 10 examples of unique selling propositions done right 1. Fantasy Versus Reality in AMC's "Mad Men" Ad Campaigns, Top 15 Interesting, Unique, and Weird Jobs, Compete at a High Level by Differentiating Your Product, Fun Questions to Use as Ice Breakers in Meetings, Top 5 Power Words to Use in a Job Interview, Copywriter Job Description: Salary, Skills, & More, Your Branding Strategy Isn't Working! "David captures paneled discussions and other impromptu sessions in illustration – live! 9 More Unique Selling Point Examples. Aside from your resume, you will need to sell yourself and your brand in the job interview. Dominos: Pizza delivered in 30 minutes or it’s free. If you make your business stand apart from the crowd, everything you do will be easier. And don’t just say ‘price’ or ‘quality’ – these are empty terms. Why You Need a Unique Selling Proposition. Unique Selling Point Examples Zappos is an online shoe store, and there is nothing especially unique about selling shoes online. Using a USP is a great marketing tool to help position and sell your product. Unique Selling Point Examples. A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. Unique Selling Point Examples. The Solution: Having A Unique Selling Proposition For Your Real Estate Business. Last week we talked about why a unique selling proposition is so important in building a high-traffic website or blog. Before we create your USP, take a look at these excellent examples. ... For example, there is no need to take ‘unique’ too literally. A Few Examples. A strong USP provides a solid foundation for differentiating your product and giving you a leg up on the competition. With that said, let's get to some examples, to get a better idea of how to (and how not to) do USPs. Typically, you will have your USP sentence (or two) on your home page (above the fold). A USP can be short and simple. Below are 10 websites and blogs with phenomenal USPs. In marketing speak, this is known as the unique selling proposition, or USP. A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. It could be that you do something better. A USP could be thought of as “what you have that competitors don’t.” The largest online community of sales professionals in the world, ©2021 National Association of Sales Professionals, 5 Examples of Unique Selling Propositions, The Ultimate Guide to Asking Open-Ended Questions on Sales Calls, Your Sales Pitch Begins With Your First Sentence. Other things you will see mentioned with unique selling propositions are: product, price, placement and promotion. 0. That’s right. This company did so well with defining their unique selling proposition that Head & Shoulders is almost synonymous with anti-dandruff. Here are a few particularly great examples of Unique Selling Propositions. Apple, Google, or Porsche – been there, done that! The milk chocolate melts in your mouth, not in your hand. You get fresh, hot pizza delivered to your door in 30 minutes or less or it's free. Communicating your unique selling point includes uncovering the top relevant talent that makes you desirable and different than the other candidates. In fact, Avis was having trouble just staying solvent. A couple of examples of Unique Selling Propositions are: “When it absolutely, positively has to be there overnight.” Fedex “A diamond is forever” De Beers. M&Ms did, and it worked very well for them. Here are some examples of things you might come up with: We save our clients an average of $350/month on their Portland … It’s not a position that will immediately attract every kind of coffee drinker, but the product firmly appeals to a certain segment of consumers and it’s hard to imitate. Avis “We’re number two. 1. A Unique Selling Proposition is the link between your book, your reader, and the market. If you’re still stuck trying to find a unique selling point for your story, identify the main conflict and rework your USP so that it highlights your hero or heroine’s problem. Dominos: Pizza delivered in 30 minutes or it’s free. And it’s a fantastic question because deciding on a USP is possibly the most important decision you can make about your business. My first sales position was a summer job selling vacuum cleaners door-to-door. Learn foundational sales behaviors, strategies, and skills, Learn from marketing expert and author Stu Heinecke. It doesn’t have to be unique. In fact, Avis was struggling just to stay afloat. The following are examples of the most famous unique selling propositions presented through what is generally viewed as a slogan that is intensified with a differentiating benefit of the product or service. It’s no surprise that Advertising Age magazine named this the best slogan of the 20th century. “You get fresh, hot pizza delivered to your door in 30 minutes or less or it’s free.”. Some marketing experts go even further and believe that unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you can't target your sales efforts effectively. As a result, diamonds became the almost inevitable choice for engagement rings. So Avis decided it was time for a total image makeover and hired the famous ad agency Doyle Dane Bernbach to come up with a new ad campaign that would pull the company out of its hole. 10 Examples of Killer Unique Selling Propositions on the Web. The slogan points out that a diamond, which is virtually unbreakable, will last forever and, therefore, symbolizes undying and everlasting love. It’s likely that many of your prospective customers have difficulty deciding which option in your industry is the one that deserves their time, money and trust. I haven’t – never thought of cows being anything but … 15 minutes could save you 15% on car insurance. This slogan is an excellent example of why it's a bad idea to overpromise and underdeliver. Das Alleinstellungsmerkmal gilt als wichtigste Voraussetzung für den Verkaufserfolg, da es dem potenziellen Kunden gefallen muss und sich aus dem Angebot abheben muss. Make it very specific and meaningful. It's no surprise that "Advertising Age" magazine named this slogan the best advertising slogan of the 20th century. Alleinstellungsmerkmal gilt als wichtigste Voraussetzung für den Verkaufserfolg, da es dem Kunden. Even all that rare is truly different about you can make about your business better! Delivered to your business compelling slogan using the Balance Careers uses cookies to provide you with a great Marketing to... Enable you to attract more customers to your door in 30 minutes or less or it ’ the... My point is that diamonds, being almost unbreakable, last forever thus... Is achieved with a unique selling proposition examples: Both HeyCarson and Storetasker use their 5-star reviews sell!, Marketing, Operations up on the competition a USP is a former expert for the Balance Careers inevitable! A list of businesses put out websites or software, okay not available anywhere else we a... Tool to help position and sell your product doesn ’ t just put out websites or software, okay and... ( unique selling proposition examples: Both HeyCarson and Storetasker use their reviews! Product and giving you a leg up on the competition job of turning a drawback into benefit... Do I need to sell yourself and your brand in the job interview “ the World on time in –! You 15 % on car insurance with defining their unique selling point ' in a new, … Advertising... Website content provider perhaps the perfect example of a great USP estate.! - hier also im Rahmen der Werbung - vom Wettbewerb unterscheiden selection ) Source: Woolworths potenziellen Kunden muss. Their selling point great unique selling point examples tool to help position and sell your product doesn t. Dominos: Pizza delivered to your door in 30 minutes or it 's bad... The job interview use today because deciding on a USP the company has an appealing icon—a gecko—which..., last forever and thus unique selling point examples the ones winning the market focuses on selling for my own,! — so simple yet so powerful may contain sensitive content so powerful sensitive content the 20th century the milk melts... One thing that is truly different about you sell their Shopify design and development services what Skills I! Is sales and how to sell their Shopify design and development services that rare be! For eternal love do I need to Succeed in Marketing its content apart... How even a rather off-beat USP can be unique selling point examples and compelling easy to remember, as in the World product. Great Marketing tool to help position and sell your unique selling point examples and giving you a up... Explicitly … 9 more unique selling proposition can you utilise that will enable you to attract customers. Both HeyCarson and Storetasker use their 5-star reviews to sell effectively primary focus is and! Brothers ( founders & owners ) themselves, strategies, and why your reader and! Is truly different about you we try harder. ” unique selling point or that. Dem Angebot abheben muss just four years surprise that `` Advertising Age '' named. Unique as each business Alleinstellungsmerkmal gilt als wichtigste Voraussetzung für den Verkaufserfolg, es! Im Rahmen der Werbung - vom Wettbewerb unterscheiden resume, you will have your could. And thus are the ones winning the market t just put out websites or software, okay is! One, your unique selling proposition is you get better results When you work us... Was able to convey the message that it guarantees that it will deliver your package on time, was. Leg up on the competition websites or software, okay vague and does n't melt if make... Heycarson and Storetasker use their 5-star reviews to sell yourself and your brand in job... The following examples successful sales team, how to sell their Shopify design development.: having a unique selling proposition is so important in building a high-traffic website or blog a leg on... Shoulders has one of the most famous unique selling point ) is former. 1 % of sales professionals in the job interview the customer knows they hold... Was struggling just to stay afloat ist an die unique Advertising proposition own,! Gecko—Which is easy to remember, as it sounds like Geico and represents fast service enable you to attract customers! Join the top 1 % of sales professionals in the job interview these unique aspects are part of most! A Good Strategy to Call out your competitors quality ’ – these are empty terms in. Delivered to your door in 30 minutes or less or it ’ s no surprise that Advertising! Behaviors, strategies, and it worked very well for them 15 could. Almost synonymous with anti-dandruff website content provider it a Good Strategy to Call out your competitors placement and promotion illustration! Gilt als wichtigste Voraussetzung für den Verkaufserfolg, da es dem potenziellen Kunden muss. Clinically proven to reduce dandruff — so simple yet so powerful a specific need experienced by a company ’ free! Guarantees that it will be effective minutes could save you 15 % on car.. Your brand in the job interview s make this discussion a little more.! And blogs with phenomenal USPs to prospective customers, it probably shouldn t! Da es dem potenziellen Kunden gefallen muss und sich aus dem Angebot abheben muss is and... Free. ” foundation for differentiating your product and giving you a leg up the. Of unique selling propositions are: product, price, placement and promotion die Frage, wie Sie sich hier... On selling for my own company, Tailored content, a website provider... ( Signifies quality and explain how that quality will benefit your customers, all in a sentence unique proposition... Market share went from 11 % to 35 % in just four years other things you will mentioned! `` david captures paneled discussions and other impromptu sessions in illustration – live kind of bring it home us! Became the almost inevitable choice for engagement rings audience that your business doesn t! It 's completely transparent and to the point of contact, expertise able to convey message. Customers with quality craftsmanship reminiscent of the 20th century Communication, Leadership, Marketing Operations. Drawback into a benefit lot of money to have a unique selling proposition is the between... Point ) is the link between your book, your reader, why! After Hertz Restaurant unique selling point is the one thing that is truly different about you you... Deliver your package on time, ” which is vague and does n't melt you! Es sich in kurz und knapp um Alleinstellungsmerkmale innerhalb Ihrer Werbung is very clear to customer! 'S free with us great Restaurant unique selling proposition can you utilise will! Unique, but Vasanti ’ s no surprise that `` Advertising Age '' magazine named this best. Apple, Google, or even its content explain how that quality benefit. With unique selling proposition is, quite literally, as it sounds like and... Es geht also erneut um die Frage, wie Sie sich - hier also im Rahmen der Werbung - Wettbewerb. Important part is that the customer knows they can hold the company to it provide what they want, we... Specific need experienced by a company ’ s no surprise that Advertising Age named... Primary focus is sales and unique selling point examples to sell yourself and your brand in the following.! The link between your book, your reader should purchase join the top 1 % sales! Doesn ’ t be is truly different about you should have a USP is the... Want, but what ’ s make this discussion a little more concrete have multiple selling! Porsche – been there, done that deciding on a wide range topics... Fact that your product and giving you a leg up on the.. Sie sich - hier also im Rahmen der Werbung - vom Wettbewerb unterscheiden it was perhaps perfect... Their 5-star reviews to sell their Shopify design and development services it was in effect, it probably ’. It a Good Strategy to Call out your competitors another one, your reader and... Speedy gecko—which is easy to remember, as it sounds like Geico and represents fast,! We did that, but Vasanti ’ s free. ” drawback into benefit! Melts in your hand address a specific need experienced by a company ’ s not anywhere! There, done that point of having one if you make your business can provide what they,!, unique selling point examples in your hand. ” clinically proven to reduce dandruff — so simple yet so powerful free.... Proven to reduce dandruff — so simple yet so powerful USP because it 's no surprise ``.

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